Work with us > Brand stewardship
Using consistent language in and across your corporate publications is vital if your communications - both external and internal - are going to be effective.
But the importance of using terminology consistently is still underestimated. The trouble is, using different words (or tag lines, or captions) to refer to the same thing results in confusion - for product engineers, marketing people, wholesale and retail channels, and eventually, for your customers.
We can help you bring your terminology under control.
your business communication
Using consistent terminology enterprise-wide has a massive positive impact on the clarity of your communications, and helps reinforce your brand values.
We act as brand guardians for a number of enterprise clients, helping to ensure that the terminology used in their documentation - from multilingual advertising and marketing campaigns through to knowledge bases and technical specifications - is consistent, so that customers, employees and sales channels are clear about product features and benefits.