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Brand and product positioning

Work with us > Brand stewardship

Everybody knows the famous Hoover story:
how, back in the '60s, Hoover was a premium brand in the USA, but regarded as "cheap 'n' cheerful" across large parts of Europe.

British Retail Consortium

Brochures and website pages for the British Retail Consortium

Hoover learned the lesson and made sure their brand was properly positioned internationally, but plenty of other companies are still characterised by inconsistent brand values across their different target markets

How healthy
is your brand?

If you're not sure whether your (or your client's) brand is being represented abroad as effectively as you would like, you can ask us to give you a preliminary idea of how your brand is positioned in a given marketplace. We'll produce a careful, objective report based on a small sample of intelligent responses.

That way, you can decide whether you need to spend more on a full-scale market research exercise.

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