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Making a company, product or service stand out takes more than eye-catching design. It takes persuasive, well-chosen words.
are still important...
doesn't just mean graphical
In this Age of Design, words sometimes seem to come a poor second. There are so many words, it's easy to undervalue them.
Short product cycles and fast-moving trends can make words seem ephemeral. Companies like Apple even appear to take pride in minimising the number of words on packaging and in documentation.
But it's a misleading impression...
Words have always mattered.
They still matter today.
Business leaders know that first impressions are largely controlled and determined by words.
Well-chosen words can win over customers, investors, employees and the public (Apple's "think different").
But poorly chosen words can alienate them instantly (BP's "the small people").
We specialise in words.